About Us:


Powerful Scents

Who we are

Powerful Scents is a home-based distributorship for Gourmet Candles owned by Lori Clark.  Gourmet Candles are the primary product of its parent company and offers over 100 Scents with a new scent introduced each month.  The Parent Company  also offers a line of Soy based Body Bars, Hand soap and Body wash.

Business Plan

Powerful Scents markets to male and female customers alike who are avid candle users and come from all walks of life.  Our customer base crosses all economic lines.  These consumers typically range in age between 18 and 62 and are shopping for gift and personal items that increase the value of their dollar. These customers buy Gourmet candles to scent their homes, as gifts and to elevate their moods.

Product Development Status

Our gourmet candles are comprised of a proprietary blend of natural waxes that consists of Soy wax, Veggie Wax and Bees wax.  This blend allows for maximum burn time as well as excellent scent throw which is a desirable characteristic for our target customers.  New scents are added monthly and the Parent Company uses the finest European Perfumeries.  The Parent Company is consistently upgrading current products, expanding product lines and testing future products in an effort to maintain a cutting edge product line within the growing candle and personal products industry.

Sales and Marketing

Powerful Scents uses a variety of marketing techniques both online and offline.  Online advertising is done through various Pay-Per-Click (PPC) campaigns, banner advertising, traffic exchanges, bulk advertising and highly targeted email advertising to the Home Business Seeker and Opportunity Seeker as well as savvy internet shoppers.  Advertising offline consists of print ads as well as National print ads targeting Business Opportunity Seekers.  Powerful Scents also markets the products locally through a variety of retail outlets including, but not limited to:  craft fairs, street fairs, home shows, bazaars, farmer’s markets and fund-raisers for other organizations.
Because of the low cost of the Candle of the Month program Powerful Scents is able to invest much of its earned income into ad campaigns.
Powerful Scents supports local charitable organizations and schools and has established a reputation for excellent customer service as well as a gourmet product line of candles and personal care products.

Prospective Growth of Powerful Scents

Growth of Powerful Scents is an ongoing effort by maintaining a training program for new distributors as well as keeping existing team members up to date on new products and innovations of the Parent Company.
2007 will see the retail sales of Powerful Scents continue to grow through networking memberships, retail shows, farmer’s markets, custom gift baskets, as well as fundraising and word of mouth sales.
Residual growth, which has accounted for 2/3 of the monthly income of Powerful Scents, is projected to double in the year 2007.  Maintaining the current advertising campaigns as well as seeking new cutting edge advertising will be a predominant factor in increased exposure and team growth.  Continued team support and providing Internet resources and team Co-op’s not offered by other team leaders will attribute to Powerful Scents’ edge within the current distributor base company-wide.

Risks

Powerful Scents sees very little risk.  However it should be made clear that simply joining the Candle of the Month program does not constitute a business.  Any business needs to be fostered where effort and financial support is contributed daily.
The Success of Powerful Scents is due to the quality of the product line, business knowledge of its proprietors and the aggressive ad campaigns run by Powerful Scents.